- Search Engine Optimization (SEO)
- Optimizing websites to rank higher in search engine results.
- Focuses on keywords, content, technical SEO, and backlinks.
- Content Marketing
- Creating valuable and relevant content (blogs, videos, infographics, etc.) to attract and retain a clearly defined audience.
- Goals: brand awareness, lead generation, customer engagement.
- Social Media Marketing
- Promoting content and engaging with audiences on platforms like Facebook, Instagram, LinkedIn, X (Twitter), TikTok, etc.
- Includes organic and paid strategies.
- Pay-Per-Click (PPC) Advertising
- Paid ads on search engines (Google Ads, Bing Ads) and social media.
- Advertisers pay each time a user clicks on their ad.
- Email Marketing
- Sending targeted emails to nurture leads, promote products, or share updates.
- Highly measurable and cost-effective.
- Affiliate Marketing
- Partnering with other businesses or individuals who promote your products for a commission on each sale.
- Influencer Marketing
- Collaborating with influencers to promote products or services to their followers.
- Marketing Automation
- Using tools to automate repetitive tasks like email campaigns, social media posting, and lead nurturing.
- Analytics and Data Tracking
- Measuring performance through tools like Google Analytics, Facebook Insights, and CRM systems.
- Helps refine strategies and improve ROI.